SORA finally breaks cover…

Only hours ago OpenAi finally released SORA to an impatient US market. Unsurprisingly, their servers were slow and ‘failed renders’ common. Although with time these problems should be sorted.  

SORA has been much anticipated since March this year, when OpenAi teased the market with a preview of demos made by a few select users.

Difficult to know why Open Ai have decided to release it now. It could be because the US election is behind us and the market has almost become flooded with some very competent Video Generation Ai software – such as Kling 1.5, Minimax, Runway Gen-3, Luma Dream Machine, Midjourney, and Tencent’s Hunyuan all giving SORA a bit of a run for its money.

And talking of money, although there is a £20 low res option, by all accounts it seems the users need the $200 / month Pro subscription to access and create the really good stuff.

Maybe the price tag is part of OpenAi’s plan to move from a ‘not for profit’ to a ‘for profit’ business – the reason that Elon Musk is taking legal action against the company.

Without a doubt, the Ai landscape is rapidly changing, and it’s capable of some amazing stuff – it just remains to be seen who the winners and losers will be with Video generation.

What this space!